This course discusses how social media platforms can be used for marketing and support.

• Describe how social media tools can be used to attract customers
• Describe how to use social media platforms to provide customer service
• Describe various ways of measuring the effect of using social media platforms

• Attracting Customers with Social Media
• Supporting Customers with Social Media
• Measuring the Effect of Social Media

Minimum 500MHz Processor; 128 MB RAM; Minimum display resolution 1024x768; Windows 2000, XP, Vista, 7 or Mac OS X v10.4+; Internet Explorer 7.0+ or Firefox 3.0+ or Chrome 3.0+ or Safari 4.0+. 56K minimum connection; Adobe Flash Player 9.0+ or Windows Media Player 9.0+ for IE users who do not have Adobe Flash Player; JavaScript, popup windows and cookies enabled; Sound card with speakers or headphones strongly recommended.