This course explains the vital role that energy, not necessarily logic, plays in the innovation process.
Objectives:
Describe the roles that logic and energy play in the innovation process
Explain the Kao-Leonard innovation model
Explain how everyday conflicts possess potential energy
Describe how ideas gain power by resolving conflicts
Explain the difference between the traditional and the new innovation process
Explain how intersecting consumer needs establish starting points for the innovation process
Describe how products that successfully resolve emotional conflicts release potential energy
Topics:
Logic vs energy
Releasing energy
Changing the innovation process
Acknowledging the conflict
Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 6.0 or higher; Windows Media Player 9.0 or higher; Adobe Flash Player 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.
