This course provides information on how to market products and organizations through the Internet.
Objectives:
Create a marketing plan
Write marketing materials that speak to customers directly
Integrate thought leadership content into a marketing plan
Plan Web content that takes into account the buying cycle
Topics:
Building a Marketing Plan
Writing for Your Customers
Developing Thought Leadership Content
Influencing the Buying Process
Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 6.0 or higher; Windows Media Player 9.0 or higher; Adobe Flash Player 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.
