This course provides information on various tactics for marketing products, services, and organizations using online tools.
Objectives:
Explain the purpose and benefits of a search engine marketing program
Differentiate viral and traditional marketing methods
Use social networking sites as part of your marketing program
Use online media rooms to optimize search engines and to reach journalists and customers
List the new rules for reaching the media using online tools
Topics:
Search engine marketing
Viral marketing
Social media marketing
Online media room
The new rules of reaching the media
Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 6.0 or higher; Windows Media Player 9.0 or higher; Adobe Flash Player 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.
