This course provides information on how to market products and organizations through the Internet.
Objectives:
Describe the old rules that apply to marketing and public relations when using traditional communications mediums
Identify the benefits of Internet marketing and public relations
Describe the new rules that apply to Internet marketing and public relations
Topics:
Old Rules of Marketing
Old Rules of PR
The New Rules
Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 6.0 or higher; Windows Media Player 9.0 or higher; Adobe Flash Player 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.
