This course provides an overview of marketing options available to an online business, such as data mining and external promotion.
Objectives:
Identify the elements in an effective face-to-face promotion
Describe the relationship between public relations and e-commerce
Use data mining as a marketing tool
Explain niche marketing
Topics:
External Marketing
The Road Show
Public Relations and Investor Relations
Data Mining and Marketing
Extracting and Analyzing the Data
Technical Requirements:
P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 6.0 or higher; Windows Media Player 9.0 or higher; Adobe Flash Player 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.
